Despite all the promises of new media technologies, marketers and lead generators still wind up running the same magic act of smoke and mirrors instead of creating actual value. It just goes to show that innovation is just a buzzword when the problem of marketing’s main objectives hasn’t changed much.
For example, you might think that shows like Shark Tank sound like an incredible idea that will really increase the numbers for your marketing team. It’s all there after all! You’ve got exposure. You’ve got thought leaders chiming in on your products. You’ve got the million-dollar industry that’s reality television.
What could go wrong?
