Tactics and strategies are all one and the same. Wrong. These two are totally different terms, in business language (especially in business language), that is.
B2B Marketing Tips – Tactics and Strategies Connect
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Tactics and strategies are all one and the same. Wrong. These two are totally different terms, in business language (especially in business language), that is.
Back in the day, the B2B sales process was already as complicated as it could get. Phone calls had to be made. Nurturing went from days, weeks, months, and beyond. Research into your prospect’s organization just added to the pile (all the while you had to be wary about how your prospect was digging up the dirt on yours).
Today it’s implied that the marketing end has at least been made easier thanks to technology. But for all the ease that comes with all the new tools, are you sure your B2B marketers have everything they need?
People read the word ‘outsourcing’ and their minds either recall a simple truth or a grave misconception.
The misconception sees the process as something that produces solely out of nothing, all by its little own self. The truth on the other hand is that it’s simply the use of a third party for a particular business process as opposed to having it as an in-house job.
This is all very important for the obvious reason that your sales team might eventually ask themselves if they should outsource lead generators.
