Marketing and advertising are obsessed with anything but shiny –to attract more, that’s it. The attention given to the hiring personnel is centered in those who fully understand the latest platforms, process, tool, or software. This is to compete with startups, technology, design, product and companies. Continue reading
It was more than $1.5 billion sales that has been generated during Black Friday last year. Thus a new record by Comscore after Thanksgiving shopping. Moreover, an impressive growth in sales that IBM stated that 51.2% of all ecommerce traffic from mobile and 28% purchases done on mobile devices. Continue reading
When it comes to tech B2B search marketing, the U.S is more likely a small fish in a big pond. Two-thirds of B2B searches of tech products and services in English came from outside the U.S and Canada with 45% from EMEA, 22% from APAC. Moreover, 97% of the total growth of tech products in tech B2B queried from 2012 to 2013 happened outside North America. Continue reading
Most B2B marketing and cloud based marketing depends on generating leads and telemarketing. In the way, it is believed that having millions of business leads can ladder up its way to sales. More often, it is an assumption that business no matter how big or small can be viewed as qualified leads. But these are just myths. Continue reading
Do anyone bothered to look how the technology evolve from text to graphics? Do anyone see how drastic the changes in marketing and advertising? Well, if anyone see those changes, it must be the ‘simplicity’ of our products and services. Continue reading
