Email marketing needs good context to increase its open rate. Today, the average response rate of 1.7%, the cold email is clearly losing its effectiveness. Why? Because today, we screen our calls and emails. If it is unfamiliar, we’ll probably ignore them. Continue reading
This is the season of giving and enjoying. While the holiday is bumped by hectic schedules and traffic and malls are getting raided by shoppers from different corner, your business should always know how to give your loyal customer a simple thank you this Christmas. B2B marketing or B2C, both must acknowledge that without their clients, they have no business. So why keep silent? Let your business shout out its thank you to your customers. Continue reading
Receiving an email make us feel happy in some ways. Reading as well promotional content will contribute to the procrastination we do at our work. None the less it easy to assume that B2B emails with thousands of numbers makes up what is called “email addiction” in the new digital psychology. But why should B2B marketers be concerned about the effects on email addiction? What are the factors that contributes to the email addiction? Continue reading
Inbound profiling in B2B marketing can be a bit hassle when it comes to the point of view of many customers. The Calls-to-Action can sometimes be annoying and end up being ignored. Thus also it does not help in feeding the interest of many new visitors. Often than not, CTAs id not done well can make your inbound marketing strategy worse. But you don’t need to pay the price, as there is a new way for Pro-Profilers. Continue reading
Marketing advertisement is a diverse and takes a lot of work. Your in-house creative staff may not be enough in dealing with tons of marketing branding and marketing applications. They may not be able to define the brand. Many company has tried but failed because they were not able to ask for some second opinion, often takes the opinion coming from their own. The flipside is that, the brand will sound good inside but not outside. Continue reading
Lead nurturing is the mid-section in any sales process. It is where the sales and marketing team work out with each other to influence solid and qualified prospects that are ready to buy yet still reluctant in purchasing. In this section, sales team has different roles in lead nurturing. Their roles start with nurturing these prospects to make them move down the sales funnel and is where they can do their trick. Continue reading
Calls-To-Action or CTA are critical in the work of inbound marketing. It lures prospect in subscribing about your brand and then have your way in putting them on your leads. Killer CTAs however can impact greatly in your inbound marketing. Continue reading
