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Monthly Archives: May 2016

3 Challenges in Marketing Automation and How to Solve it

Today’s buyers have boundless options, access to an abundance of information, and are being besieged with endless marketing messages every day. So it’s no big surprise that numerous B2B marketers are thinking that it is hard to get through the noise.

As far as I can tell working with customers as a Sales DInamico, I see marketing groups do a great deal of mystery with regards to their campaigns, trusting that their message will be delivered. Rather than building a sound system in light of a couple demonstrated basics, they keep on making the same mix-ups again and again. Continue reading

B2B Marketing: The 4-1-1 Rule in Lead Nurturing

The 4-1-1 rule for Twitter was popularized by Tippingpoint Labs and Joe Pulizzi, founder of Junta42 and the Content Marketing Institute.The rule states that:

For every one self-serving tweet, you should re-tweet one relevant tweet and most importantly share four pieces of relevant content written by others.

Continue reading

How Sticker Mule Can Help Your Email Marketing Campaigns

Sticker Mule makes stuff to stick onto other stuff. Designers upload their creations and place orders through the Sticker Mule website, and sticker fiends examine the Marketplace for the new creations to slap all over everything in their lives. But when it comes to the company’s email marketing, blank space rules the day.

Most emails from Sticker Mule contain just a few lines of black text on a plain white background—no fancy HTML, no images. And subscribers love it. Continue reading