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3 Challenges in Marketing Automation and How to Solve it

May 17, 2016

Today’s buyers have boundless options, access to an abundance of information, and are being besieged with endless marketing messages every day. So it’s no big surprise that numerous B2B marketers are thinking that it is hard to get through the noise. As far as I can tell working with customers as a Sales DInamico, I […]

B2B Marketing: The 4-1-1 Rule in Lead Nurturing

May 10, 2016

The 4-1-1 rule for Twitter was popularized by Tippingpoint Labs and Joe Pulizzi, founder of Junta42 and the Content Marketing Institute.The rule states that: For every one self-serving tweet, you should re-tweet one relevant tweet and most importantly share four pieces of relevant content written by others.

How Sticker Mule Can Help Your Email Marketing Campaigns

May 2, 2016

Sticker Mule makes stuff to stick onto other stuff. Designers upload their creations and place orders through the Sticker Mule website, and sticker fiends examine the Marketplace for the new creations to slap all over everything in their lives. But when it comes to the company’s email marketing, blank space rules the day. Most emails […]