Category Archives: content marketing

Respond To These Sales Prospects

Telemarketing: How To Respond To These Prospects Properly

 

The best salespeople don’t just listen to what prospects say — they figure out what prospects actually mean. Because as you probably know first-hand, prospects aren’t always 100% transparent with sales reps. this means as a sales rep, you should be able to respond properly as to what the prospect is trying to say. In B2B marketing, verifying through the phone is crucial and we have compiled some best respond from our agents. Continue reading

B2B Marketing: How To Connect With A Heart? Not with a Head

Marketers should have been be the experts when it comes to connecting with customers and new prospects to provide good business leads. Ironically, their current market research approach make it almost impossible to execute. Continue reading

Why Data-Driven B2B marketing Requires Maintenance?

Everyone wants to be data driven. Using data to test hypotheses and inform decisions is a much better formula for developing B2B marketing strategies than pure intuition. It also paints B2B marketing more as a science than an art, which appeals to executives and engineers alike.

It’s end vogue to talk about causation versus correlation and statistically significant sample sizes at parties (well, at some parties). But the contact data marketers endeavor so diligently to collect decays — a fact often left out of the conversation. Continue reading

How to Get Valuable Information From Your Leads

Building your sales leads database is perhaps one of the most important things on your mind right now. I understand it’s a pretty important part of your future marketing plans. Your database of sales leads is, of course, a giant compilation of your various business contacts and potential customers. As such, it is important that you know how to get the proper and needed information from your contacts in your target market. Continue reading

These 4 Online Dating Insights Has Taught Me about Personalized B2B marketing

As a veteran of dating applications Tinder, Hinge, Coffee Meets Bagel, and Happn, I have taken in a thing or two about building connections. On the other hand—perhaps in particular—what NOT to do when attempting to fabricate a relationship. Continue reading

When to Use Predictive Analytics in B2B Marketing

If there’s a consistency in social media, it is always a constant evolution. That of course that in order to stay relevant and effective, marketers need to stay on their feet. For example, Facebook’s recent decision to shift its feed algorithm that will focus on actual audience engagement, or Google’s recent updates in its search algorithm, or the popularity of new social platforms like SnapChat, Instagram, and Vine. Nowadays, it is inviting to talk about the latest piece of the social media marketing elements – predictive analytics. Continue reading

Simple Ways in Thanking Your Customers on Social Media  

 

Simple Ways in Thanking Your Customers on Social Media

This is the season of giving and enjoying. While the holiday is bumped by hectic schedules and traffic and malls are getting raided by shoppers from different corner, your business should always know how to give your loyal customer a simple thank you this Christmas. B2B marketing or B2C, both must acknowledge that without their clients, they have no business. So why keep silent? Let your business shout out its thank you to your customers. Continue reading

Why B2B Email Marketing contributes to Email Addiction?  

 

Receiving an email make us feel happy in some ways. Reading as well promotional content will contribute to the procrastination we do at our work. None the less it easy to assume that B2B emails with thousands of numbers makes up what is called “email addiction” in the new digital psychology. But why should B2B marketers be concerned about the effects on email addiction? What are the factors that contributes to the email addiction? Continue reading

Things to Consider when Hiring an Agency for your Marketing Advertisements  

 

Marketing advertisement is a diverse and takes a lot of work. Your in-house creative staff may not be enough in dealing with tons of marketing branding and marketing applications. They may not be able to define the brand. Many company has tried but failed because they were not able to ask for some second opinion, often takes the opinion coming from their own. The flipside is that, the brand will sound good inside but not outside. Continue reading

16 Calls-To-Action Statements that You Can’t Help but Click  

 

clicking calls to action

Calls-To-Action or CTA are critical in the work of inbound marketing. It lures prospect in subscribing about your brand and then have your way in putting them on your leads. Killer CTAs however can impact greatly in your inbound marketing. Continue reading