Category Archives: data tips

Remedies in ROI Struggles in B2B Marketing

As a business or professional in pursuit of marketing support to convert lean, sub-par prospect information into quality lead data, you should expect and demand  the same transparency.  Agencies like Stratus can’t (and SHOULDN’T) promise results, but here’s what they should be able to guarantee verify crucial details like names in the ROI: Continue reading

When to Use Predictive Analytics in B2B Marketing

If there’s a consistency in social media, it is always a constant evolution. That of course that in order to stay relevant and effective, marketers need to stay on their feet. For example, Facebook’s recent decision to shift its feed algorithm that will focus on actual audience engagement, or Google’s recent updates in its search algorithm, or the popularity of new social platforms like SnapChat, Instagram, and Vine. Nowadays, it is inviting to talk about the latest piece of the social media marketing elements – predictive analytics. Continue reading

B2B Marketing: How to Solve ‘Mickey Mouse’ and Fake Registrants in Inquiries

Generating inquiries in B2B marketing is like digging golds into the mine shafts. To make it simple, you don’t want to dig out trash in your way and just end up digging dirt all day. This also happen in inquiry generation by receiving a lot of spams, bots, fake registrations that is called ‘Mickey Mouse.’ Scrubbing out them out will make it easy to see who among your respondent are really interested in your content. To see how to find and solve each one, let us identify each of them. Continue reading

Marketers challenge in Data Scrubbing

While looking into the horizon of data and diving into lake of information, marketers are prone to acquiring useless data. The probability of getting a qualified data is relatively low than getting unwanted data (ComScore 2014). The statistics will show it all but would you mind keeping old data rather than giving them up easily. Now, these are the quality of a lead specialist that those of traditionalist are harder to let it go. Continue reading