Sticker Mule makes stuff to stick onto other stuff. Designers upload their creations and place orders through the Sticker Mule website, and sticker fiends examine the Marketplace for the new creations to slap all over everything in their lives. But when it comes to the company’s email marketing, blank space rules the day.
Most emails from Sticker Mule contain just a few lines of black text on a plain white background—no fancy HTML, no images. And subscribers love it. Continue reading →
The best salespeople don’t just listen to what prospects say — they figure out what prospects actually mean. Because as you probably know first-hand, prospects aren’t always 100% transparent with sales reps. this means as a sales rep, you should be able to respond properly as to what the prospect is trying to say. In B2B marketing, verifying through the phone is crucial and we have compiled some best respond from our agents. Continue reading →
As a veteran of dating applications Tinder, Hinge, Coffee Meets Bagel, and Happn, I have taken in a thing or two about building connections. On the other hand—perhaps in particular—what NOT to do when attempting to fabricate a relationship. Continue reading →
Living in Manhattan, it is a typical habit to walk out from your door and immediately jump on the subway for a short trip. Same way with marketing –it should be convenient and useful. Just like the subway, it deliver you closer to your destination, one station at a time.
Email marketing needs good context to increase its open rate. Today, the average response rate of 1.7%, the cold email is clearly losing its effectiveness. Why? Because today, we screen our calls and emails. If it is unfamiliar, we’ll probably ignore them. Continue reading →
Lead nurturing is the mid-section in any sales process. It is where the sales and marketing team work out with each other to influence solid and qualified prospects that are ready to buy yet still reluctant in purchasing. In this section, sales team has different roles in lead nurturing. Their roles start with nurturing these prospects to make them move down the sales funnel and is where they can do their trick. Continue reading →
Calls-To-Action or CTA are critical in the work of inbound marketing. It lures prospect in subscribing about your brand and then have your way in putting them on your leads. Killer CTAs however can impact greatly in your inbound marketing. Continue reading →
Maybe we are still hang over of the fact that there are actually tons of online researcher in the internet today. Some of them are just sitting and making money for their B2B marketing firm, just like I did. People will think that email marketing is just an easy job so to the fact that you can just send a lot of emails in just one click. Continue reading →
There can be no more issues about marketing using phone lines and telemarketers as source of sales. If you think that is perfect then no doubt that you would be fixated with the thinking of someone will always answer your call on the other line. Thinking that your advertisement and your telemarketing works with you in a very beautiful way but not all the consistent time, you will eventually see signs in considering email messaging as another form of pipeline sales generation. Continue reading →
Most B2B Marketers are into conversion focusing in telemarketing and often don’t take a look at the basic principle of digital marketing. The email marketing may be out of date for it to be considered as the apple in the eye of marketers. While its potential remains an issue when it comes to conversion. The time that it takes in seeing what benefits does email segmenting in conversion may seem translucent but the outcome is remarkable. Continue reading →