Sticker Mule makes stuff to stick onto other stuff. Designers upload their creations and place orders through the Sticker Mule website, and sticker fiends examine the Marketplace for the new creations to slap all over everything in their lives. But when it comes to the company’s email marketing, blank space rules the day.
Most emails from Sticker Mule contain just a few lines of black text on a plain white background—no fancy HTML, no images. And subscribers love it. Continue reading →
Everyone wants to be data driven. Using data to test hypotheses and inform decisions is a much better formula for developing B2B marketing strategies than pure intuition. It also paints B2B marketing more as a science than an art, which appeals to executives and engineers alike.
It’s end vogue to talk about causation versus correlation and statistically significant sample sizes at parties (well, at some parties). But the contact data marketers endeavor so diligently to collect decays — a fact often left out of the conversation. Continue reading →
Why are a couple B2B marketing individuals so successful at delivering top notch leads, while a dominant part appear to simply dither around meeting tables attempting to make sense of their best course of action? Do the lead generation whizzes have an extraordinary blessing, or a secret stash whatever is left of us don’t? Do they comprehend certain essentials of business that generally neglect? Continue reading →
Email marketing needs good context to increase its open rate. Today, the average response rate of 1.7%, the cold email is clearly losing its effectiveness. Why? Because today, we screen our calls and emails. If it is unfamiliar, we’ll probably ignore them. Continue reading →
Lead nurturing is the mid-section in any sales process. It is where the sales and marketing team work out with each other to influence solid and qualified prospects that are ready to buy yet still reluctant in purchasing. In this section, sales team has different roles in lead nurturing. Their roles start with nurturing these prospects to make them move down the sales funnel and is where they can do their trick. Continue reading →
When it comes to tech B2B search marketing, the U.S is more likely a small fish in a big pond. Two-thirds of B2B searches of tech products and services in English came from outside the U.S and Canada with 45% from EMEA, 22% from APAC. Moreover, 97% of the total growth of tech products in tech B2B queried from 2012 to 2013 happened outside North America. Continue reading →