The 4-1-1 rule for Twitter was popularized by Tippingpoint Labs and Joe Pulizzi, founder of Junta42 and the Content Marketing Institute.The rule states that:
For every one self-serving tweet, you should re-tweet one relevant tweet and most importantly share four pieces of relevant content written by others.
As a business or professional in pursuit of marketing support to convert lean, sub-par prospect information into quality lead data, you should expect and demand the same transparency. Agencies like Stratus can’t (and SHOULDN’T) promise results, but here’s what they should be able to guarantee verify crucial details like names in the ROI: Continue reading
As a veteran of dating applications Tinder, Hinge, Coffee Meets Bagel, and Happn, I have taken in a thing or two about building connections. On the other hand—perhaps in particular—what NOT to do when attempting to fabricate a relationship. Continue reading
Why are a couple B2B marketing individuals so successful at delivering top notch leads, while a dominant part appear to simply dither around meeting tables attempting to make sense of their best course of action? Do the lead generation whizzes have an extraordinary blessing, or a secret stash whatever is left of us don’t? Do they comprehend certain essentials of business that generally neglect? Continue reading
If there’s a consistency in social media, it is always a constant evolution. That of course that in order to stay relevant and effective, marketers need to stay on their feet. For example, Facebook’s recent decision to shift its feed algorithm that will focus on actual audience engagement, or Google’s recent updates in its search algorithm, or the popularity of new social platforms like SnapChat, Instagram, and Vine. Nowadays, it is inviting to talk about the latest piece of the social media marketing elements – predictive analytics. Continue reading
Living in Manhattan, it is a typical habit to walk out from your door and immediately jump on the subway for a short trip. Same way with marketing –it should be convenient and useful. Just like the subway, it deliver you closer to your destination, one station at a time.
Most B2B marketing and cloud based marketing depends on generating leads and telemarketing. In the way, it is believed that having millions of business leads can ladder up its way to sales. More often, it is an assumption that business no matter how big or small can be viewed as qualified leads. But these are just myths. Continue reading
Maybe we are still hang over of the fact that there are actually tons of online researcher in the internet today. Some of them are just sitting and making money for their B2B marketing firm, just like I did. People will think that email marketing is just an easy job so to the fact that you can just send a lot of emails in just one click. Continue reading
B2B prospects are the laying ground of B2B marketing industry. The time you engage with prospects is crucial because this determines the success of the business. The appointment setting process is the core of the success of the sale. In marketing, there are a lot of things to be considered in paving the road to winning like generating leads or making referrals –but one thing a sales representative should always keep in mind, it is the sales calling that matters the most. Continue reading
Marketing and advertising may seem to be indeed in both sense the same. Advertisement’s goal is to persuade and entertain while marketing is also the same. But normally people would wonder if which of the two are trusted by the prospects? The question underlying which sense of channel people most trust? This is a big idea for B2B marketers to fetch their initial prospect whether online or not. B2B marketers are the one which we can consider the backdoor of advertising. Continue reading
