Category Archives: lead nurturing

B2B Marketing: The 4-1-1 Rule in Lead Nurturing

The 4-1-1 rule for Twitter was popularized by Tippingpoint Labs and Joe Pulizzi, founder of Junta42 and the Content Marketing Institute.The rule states that:

For every one self-serving tweet, you should re-tweet one relevant tweet and most importantly share four pieces of relevant content written by others.

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When to Use Predictive Analytics in B2B Marketing

If there’s a consistency in social media, it is always a constant evolution. That of course that in order to stay relevant and effective, marketers need to stay on their feet. For example, Facebook’s recent decision to shift its feed algorithm that will focus on actual audience engagement, or Google’s recent updates in its search algorithm, or the popularity of new social platforms like SnapChat, Instagram, and Vine. Nowadays, it is inviting to talk about the latest piece of the social media marketing elements – predictive analytics. Continue reading

Nurturing Email: A Step by Step in Reaching your Goals

 

Living in Manhattan, it is a typical habit to walk out from your door and immediately jump on the subway for a short trip. Same way with marketing –it should be convenient and useful. Just like the subway, it deliver you closer to your destination, one station at a time.

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The Roles of Sales Team in Lead Nurturing Process  

 

Lead nurturing is the mid-section in any sales process. It is where the sales and marketing team work out with each other to influence solid and qualified prospects that are ready to buy yet still reluctant in purchasing. In this section, sales team has different roles in lead nurturing. Their roles start with nurturing these prospects to make them move down the sales funnel and is where they can do their trick. Continue reading

Capturing Global Opportunities in B2B marketing  

 

When it comes to tech B2B search marketing, the U.S is more likely a small fish in a big pond. Two-thirds of B2B searches of tech products and services in English came from outside the U.S and Canada with 45% from EMEA, 22% from APAC. Moreover, 97% of the total growth of tech products in tech B2B queried from 2012 to 2013 happened outside North America. Continue reading

Do Not Try another Lead Generation until you are not used to Retargeting  

 

Retargeting

Most B2B marketing and cloud based marketing depends on generating leads and telemarketing. In the way, it is believed that having millions of business leads can ladder up its way to sales. More often, it is an assumption that business no matter how big or small can be viewed as qualified leads. But these are just myths. Continue reading

5 The Worst Advice We’ve Ever Heard about Telemarketing

We’ve heard a lot of good advice, tips and strategy about telemarketing. Some of them works at some point, while others fail most of the time. This is true, when there are only few marketers are willing to give out and share their secret in their own telemarketing experience. Telemarketing has a lot of corners for a telemarketer to improve. Continue reading

How to Become an Expert Appointment Setter When You are speaking with CEOs

ceo

B2B prospects are the laying ground of B2B marketing industry. The time you engage with prospects is crucial because this determines the success of the business. The appointment setting process is the core of the success of the sale. In marketing, there are a lot of things to be considered in paving the road to winning like generating leads or making referrals –but one thing a sales representative should always keep in mind, it is the sales calling that matters the most. Continue reading

Winning the Prospect’s Trust: Marketing or Advertising

win

Marketing and advertising may seem to be indeed in both sense the same. Advertisement’s goal is to persuade and entertain while marketing is also the same. But normally people would wonder if which of the two are trusted by the prospects? The question underlying which sense of channel people most trust? This is a big idea for B2B marketers to fetch their initial prospect whether online or not. B2B marketers are the one which we can consider the backdoor of advertising. Continue reading

Marketing Pope Francis in New York: Is this even legal?  

America has now being visited by most loved people in the Christian community or at least I say so. Marketers flocked down on the details of which the Pope are into. Newspapers and all media are now in a great delusion because of this, same as to the CEO of pharmaceutical company that raised the price of cancer pills. This is a good meal for lead generation, but how? Why am I even asking? That is right, I know how. And this is it. Continue reading