Category Archives: qualified lead

Winning the Prospect’s Trust: Marketing or Advertising

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Marketing and advertising may seem to be indeed in both sense the same. Advertisement’s goal is to persuade and entertain while marketing is also the same. But normally people would wonder if which of the two are trusted by the prospects? The question underlying which sense of channel people most trust? This is a big idea for B2B marketers to fetch their initial prospect whether online or not. B2B marketers are the one which we can consider the backdoor of advertising. Continue reading

Marketing has more than Advertising

Yes, advertising can increase the awareness of your business or company, but that is the last thing they will do. They won’t even bother to collect contacts from your prospects. I’m not saying it’s a waste of money but the effort is. Somehow and sometime, a company should start looking into a supplier of information that acquires contact themselves. More than advertising, it’s marketing. Continue reading

Heading Down the Wrong Road: Lead Nurturing Pitfalls

There are quite few topics about retargeting in lead nurturing. The specific respondents from the database are to be evaluated every now and then. Since marketing technology abruptly intimidating people in their devices, there is a lot of pitfall in wrong doing in retargeting that need to be corrected. The reason of why retargeting do not work the most is that marketers are aggressively confronting the front doors of their clients. Continue reading

Checklist for Appointment Settings

Business grow with the help of other business, especially for B2B marketing where multiple businesses are involved. The trick of some successful business out there is defined as to how they treat their clients and how they deal with them for the first time. And the common to this is how they set up an appointment setting. So far we have seen these reminders and continue to live up with it. But more often these reminders deplete in time soon we have to keep up with what is trendy. Continue reading