Category Archives: sales strategy

What are the Secrets of Lead Generation Hotshots?

Why are a couple B2B marketing individuals so successful at delivering top notch leads, while a dominant part appear to simply dither around meeting tables attempting to make sense of their best course of action? Do the lead generation whizzes have an extraordinary blessing, or a secret stash whatever is left of us don’t? Do they comprehend certain essentials of business that generally neglect? Continue reading

When to Use Predictive Analytics in B2B Marketing

If there’s a consistency in social media, it is always a constant evolution. That of course that in order to stay relevant and effective, marketers need to stay on their feet. For example, Facebook’s recent decision to shift its feed algorithm that will focus on actual audience engagement, or Google’s recent updates in its search algorithm, or the popularity of new social platforms like SnapChat, Instagram, and Vine. Nowadays, it is inviting to talk about the latest piece of the social media marketing elements – predictive analytics. Continue reading

16 Calls-To-Action Statements that You Can’t Help but Click  

 

clicking calls to action

Calls-To-Action or CTA are critical in the work of inbound marketing. It lures prospect in subscribing about your brand and then have your way in putting them on your leads. Killer CTAs however can impact greatly in your inbound marketing. Continue reading

7 Traits That Any Marketing Team should possess  

 

Marketing and advertising are obsessed with anything but shiny –to attract more, that’s it. The attention given to the hiring personnel is centered in those who fully understand the latest platforms, process, tool, or software. This is to compete with startups, technology, design, product and companies. Continue reading

How to Become an Expert Appointment Setter When You are speaking with CEOs

ceo

B2B prospects are the laying ground of B2B marketing industry. The time you engage with prospects is crucial because this determines the success of the business. The appointment setting process is the core of the success of the sale. In marketing, there are a lot of things to be considered in paving the road to winning like generating leads or making referrals –but one thing a sales representative should always keep in mind, it is the sales calling that matters the most. Continue reading

Marketing Pope Francis in New York: Is this even legal?  

America has now being visited by most loved people in the Christian community or at least I say so. Marketers flocked down on the details of which the Pope are into. Newspapers and all media are now in a great delusion because of this, same as to the CEO of pharmaceutical company that raised the price of cancer pills. This is a good meal for lead generation, but how? Why am I even asking? That is right, I know how. And this is it. Continue reading

Marketing has more than Advertising

Yes, advertising can increase the awareness of your business or company, but that is the last thing they will do. They won’t even bother to collect contacts from your prospects. I’m not saying it’s a waste of money but the effort is. Somehow and sometime, a company should start looking into a supplier of information that acquires contact themselves. More than advertising, it’s marketing. Continue reading

Despicable Minion Marketing

I would not wonder if anyone gone through the internet hasn’t seen those yellow-pill-like creatures that speak gibberish or sometimes mixture of languages but let’s not put our attention to that.

Yes. I know what you’re thinking. The Minions

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