The 4-1-1 rule for Twitter was popularized by Tippingpoint Labs and Joe Pulizzi, founder of Junta42 and the Content Marketing Institute.The rule states that:
For every one self-serving tweet, you should re-tweet one relevant tweet and most importantly share four pieces of relevant content written by others.
Why are a couple B2B marketing individuals so successful at delivering top notch leads, while a dominant part appear to simply dither around meeting tables attempting to make sense of their best course of action? Do the lead generation whizzes have an extraordinary blessing, or a secret stash whatever is left of us don’t? Do they comprehend certain essentials of business that generally neglect? Continue reading
If there’s a consistency in social media, it is always a constant evolution. That of course that in order to stay relevant and effective, marketers need to stay on their feet. For example, Facebook’s recent decision to shift its feed algorithm that will focus on actual audience engagement, or Google’s recent updates in its search algorithm, or the popularity of new social platforms like SnapChat, Instagram, and Vine. Nowadays, it is inviting to talk about the latest piece of the social media marketing elements – predictive analytics. Continue reading
The Cleveland Cavaliers are without backup point guard Matthew Dellavedova for tonight’s game against the Charlotte Hornets –CHARLOTTE, N.C.
Backup, a big word from Cleveland Cavaliers upon their game. In B2B marketing, you always have to have a backup game plan strategy and measure it well. Continue reading
When it comes to tech B2B search marketing, the U.S is more likely a small fish in a big pond. Two-thirds of B2B searches of tech products and services in English came from outside the U.S and Canada with 45% from EMEA, 22% from APAC. Moreover, 97% of the total growth of tech products in tech B2B queried from 2012 to 2013 happened outside North America. Continue reading
Most B2B marketing and cloud based marketing depends on generating leads and telemarketing. In the way, it is believed that having millions of business leads can ladder up its way to sales. More often, it is an assumption that business no matter how big or small can be viewed as qualified leads. But these are just myths. Continue reading
Generating inquiries in B2B marketing is like digging golds into the mine shafts. To make it simple, you don’t want to dig out trash in your way and just end up digging dirt all day. This also happen in inquiry generation by receiving a lot of spams, bots, fake registrations that is called ‘Mickey Mouse.’ Scrubbing out them out will make it easy to see who among your respondent are really interested in your content. To see how to find and solve each one, let us identify each of them. Continue reading
B2B marketers in B2B marketing has been in the digital world for far too long and in most of the problems in social media marketing, it didn’t occur to them. The reason about some of the B2B marketers did not think of the failures in social media marketing because they are too focus on what is ahead and not what is behind. The social marketing industry is a tough competition for audience. Continue reading
America has now being visited by most loved people in the Christian community or at least I say so. Marketers flocked down on the details of which the Pope are into. Newspapers and all media are now in a great delusion because of this, same as to the CEO of pharmaceutical company that raised the price of cancer pills. This is a good meal for lead generation, but how? Why am I even asking? That is right, I know how. And this is it. Continue reading
After making your social media marketing plan, having a constant testing and evaluation towards it is necessary because adjustments are necessary as well. In every social network you have, it must have a testing capability of its every action. This is to track the links and shortened the URLs, using Hootsuite’s social media analytics in tracking social media analytics to keep a successful social media campaign. For page visits, Continue reading
