Category Archives: social media plan

B2B Marketing: The 4-1-1 Rule in Lead Nurturing

The 4-1-1 rule for Twitter was popularized by Tippingpoint Labs and Joe Pulizzi, founder of Junta42 and the Content Marketing Institute.The rule states that:

For every one self-serving tweet, you should re-tweet one relevant tweet and most importantly share four pieces of relevant content written by others.

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What Cleveland Cavaliers can share when it comes to Simple Metrics in Social Media Marketing Strategy?

The Cleveland Cavaliers are without backup point guard Matthew Dellavedova for tonight’s game against the Charlotte Hornets –CHARLOTTE, N.C.

Backup, a big word from Cleveland Cavaliers upon their game. In B2B marketing, you always have to have a backup game plan strategy and measure it well. Continue reading

Capturing Global Opportunities in B2B marketing  

 

When it comes to tech B2B search marketing, the U.S is more likely a small fish in a big pond. Two-thirds of B2B searches of tech products and services in English came from outside the U.S and Canada with 45% from EMEA, 22% from APAC. Moreover, 97% of the total growth of tech products in tech B2B queried from 2012 to 2013 happened outside North America. Continue reading

Why B2B Marketers Fails in Social Marketing

B2B marketers in B2B marketing has been in the digital world for far too long and in most of the problems in social media marketing, it didn’t occur to them. The reason about some of the B2B marketers did not think of the failures in social media marketing because they are too focus on what is ahead and not what is behind. The social marketing industry is a tough competition for audience. Continue reading

Evaluating of Social Marketing Plan

After making your social media marketing plan, having a constant testing and evaluation towards it is necessary because adjustments are necessary as well. In every social network you have, it must have a testing capability of its every action. This is to track the links and shortened the URLs, using Hootsuite’s social media analytics in tracking social media analytics to keep a successful social media campaign. For page visits, Continue reading