Category Archives: social media

B2B Marketing: The 4-1-1 Rule in Lead Nurturing

The 4-1-1 rule for Twitter was popularized by Tippingpoint Labs and Joe Pulizzi, founder of Junta42 and the Content Marketing Institute.The rule states that:

For every one self-serving tweet, you should re-tweet one relevant tweet and most importantly share four pieces of relevant content written by others.

Continue reading

What are the Secrets of Lead Generation Hotshots?

Why are a couple B2B marketing individuals so successful at delivering top notch leads, while a dominant part appear to simply dither around meeting tables attempting to make sense of their best course of action? Do the lead generation whizzes have an extraordinary blessing, or a secret stash whatever is left of us don’t? Do they comprehend certain essentials of business that generally neglect? Continue reading

When to Use Predictive Analytics in B2B Marketing

If there’s a consistency in social media, it is always a constant evolution. That of course that in order to stay relevant and effective, marketers need to stay on their feet. For example, Facebook’s recent decision to shift its feed algorithm that will focus on actual audience engagement, or Google’s recent updates in its search algorithm, or the popularity of new social platforms like SnapChat, Instagram, and Vine. Nowadays, it is inviting to talk about the latest piece of the social media marketing elements – predictive analytics. Continue reading

What Cleveland Cavaliers can share when it comes to Simple Metrics in Social Media Marketing Strategy?

The Cleveland Cavaliers are without backup point guard Matthew Dellavedova for tonight’s game against the Charlotte Hornets –CHARLOTTE, N.C.

Backup, a big word from Cleveland Cavaliers upon their game. In B2B marketing, you always have to have a backup game plan strategy and measure it well. Continue reading

B2B Marketing: How to Solve ‘Mickey Mouse’ and Fake Registrants in Inquiries

Generating inquiries in B2B marketing is like digging golds into the mine shafts. To make it simple, you don’t want to dig out trash in your way and just end up digging dirt all day. This also happen in inquiry generation by receiving a lot of spams, bots, fake registrations that is called ‘Mickey Mouse.’ Scrubbing out them out will make it easy to see who among your respondent are really interested in your content. To see how to find and solve each one, let us identify each of them. Continue reading

Why B2B Marketers Fails in Social Marketing

B2B marketers in B2B marketing has been in the digital world for far too long and in most of the problems in social media marketing, it didn’t occur to them. The reason about some of the B2B marketers did not think of the failures in social media marketing because they are too focus on what is ahead and not what is behind. The social marketing industry is a tough competition for audience. Continue reading

Marketing Pope Francis in New York: Is this even legal?  

America has now being visited by most loved people in the Christian community or at least I say so. Marketers flocked down on the details of which the Pope are into. Newspapers and all media are now in a great delusion because of this, same as to the CEO of pharmaceutical company that raised the price of cancer pills. This is a good meal for lead generation, but how? Why am I even asking? That is right, I know how. And this is it. Continue reading

Evaluating of Social Marketing Plan

After making your social media marketing plan, having a constant testing and evaluation towards it is necessary because adjustments are necessary as well. In every social network you have, it must have a testing capability of its every action. This is to track the links and shortened the URLs, using Hootsuite’s social media analytics in tracking social media analytics to keep a successful social media campaign. For page visits, Continue reading