Category Archives: trend marketing

When to Use Predictive Analytics in B2B Marketing

If there’s a consistency in social media, it is always a constant evolution. That of course that in order to stay relevant and effective, marketers need to stay on their feet. For example, Facebook’s recent decision to shift its feed algorithm that will focus on actual audience engagement, or Google’s recent updates in its search algorithm, or the popularity of new social platforms like SnapChat, Instagram, and Vine. Nowadays, it is inviting to talk about the latest piece of the social media marketing elements – predictive analytics. Continue reading →

The Roles of Sales Team in Lead Nurturing Process

Leave a reply

Lead nurturing is the mid-section in any sales process. It is where the sales and marketing team work out with each other to influence solid and qualified prospects that are ready to buy yet still reluctant in purchasing. In this section, sales team has different roles in lead nurturing. Their roles start with nurturing these prospects to make them move down the sales funnel and is where they can do their trick. Continue reading →

7 Traits That Any Marketing Team should possess

2 Replies

Marketing and advertising are obsessed with anything but shiny –to attract more, that’s it. The attention given to the hiring personnel is centered in those who fully understand the latest platforms, process, tool, or software. This is to compete with startups, technology, design, product and companies. Continue reading →

Surprising Things about Simple Marketing

Leave a reply

Do anyone bothered to look how the technology evolve from text to graphics? Do anyone see how drastic the changes in marketing and advertising? Well, if anyone see those changes, it must be the ‘simplicity’ of our products and services. Continue reading →

Why B2B Marketers Fails in Social Marketing

Leave a reply

B2B marketers in B2B marketing has been in the digital world for far too long and in most of the problems in social media marketing, it didn’t occur to them. The reason about some of the B2B marketers did not think of the failures in social media marketing because they are too focus on what is ahead and not what is behind. The social marketing industry is a tough competition for audience. Continue reading →

How to Become an Expert Appointment Setter When You are speaking with CEOs

Leave a reply

B2B prospects are the laying ground of B2B marketing industry. The time you engage with prospects is crucial because this determines the success of the business. The appointment setting process is the core of the success of the sale. In marketing, there are a lot of things to be considered in paving the road to winning like generating leads or making referrals –but one thing a sales representative should always keep in mind, it is the sales calling that matters the most. Continue reading →

Winning the Prospect’s Trust: Marketing or Advertising

Leave a reply

Marketing and advertising may seem to be indeed in both sense the same. Advertisement’s goal is to persuade and entertain while marketing is also the same. But normally people would wonder if which of the two are trusted by the prospects? The question underlying which sense of channel people most trust? This is a big idea for B2B marketers to fetch their initial prospect whether online or not. B2B marketers are the one which we can consider the backdoor of advertising. Continue reading →

Marketing has more than Advertising

Leave a reply

Yes, advertising can increase the awareness of your business or company, but that is the last thing they will do. They won’t even bother to collect contacts from your prospects. I’m not saying it’s a waste of money but the effort is. Somehow and sometime, a company should start looking into a supplier of information that acquires contact themselves. More than advertising, it’s marketing. Continue reading →

Lead Nurturing comes also in Tele-nurturing

Leave a reply

There are multiple ways for business owners to sell their products. Telemarketing is the most common among this. Name it like insurance leads, new business owner leads or new home owner leads, the right tool is telemarketing to get information of potential clients, to start a dialog with these new lead, convert and close the deal of interested partners. Frequently, business owners use this but there are actually new ways to exercise the entire telemarketing experience. Continue reading →

Heading Down the Wrong Road: Lead Nurturing Pitfalls

Leave a reply

There are quite few topics about retargeting in lead nurturing. The specific respondents from the database are to be evaluated every now and then. Since marketing technology abruptly intimidating people in their devices, there is a lot of pitfall in wrong doing in retargeting that need to be corrected. The reason of why retargeting do not work the most is that marketers are aggressively confronting the front doors of their clients. Continue reading →