After making your social media marketing plan, having a constant testing and evaluation towards it is necessary because adjustments are necessary as well. In every social network you have, it must have a testing capability of its every action. This is to track the links and shortened the URLs, using Hootsuite’s social media analytics in tracking social media analytics to keep a successful social media campaign. For page visits, Google analytics is best utilized. Keeping a record and analyses in your success or failures for you to able to adjust and be responsive on your own social marketing plan.
In addition, surveys can deal with customer’s response. According to Jaime Stein;
“these plan can work both online and offline”
You can ask your followers, website visitors and email list how you are doing and dealing with social media activities. Approaching them directly is very effective. You also ask customers of social media have driven them in purchasing your product or service. This information is important if your look into where you have to improve.
The important thing in understanding social media marketing is that social media is dynamic and constantly changing. You never know when and how, but you can barely keep with these changes if you can evaluate the results from which you have taken. New networks in the market is rising, and trust me, you may want to add them in your own social media plan. For you to attain your own goals, constants adjustment, calibration and evaluation for each and every network you have. New obstacles may come up and you need to address them as well. In measuring your business, you have to add some new mixes of social presence for different angles or roles.
This plan is meant to change, and it should be flexible and open to these changes. Changing your strategy is needed as it reflects your latest insights, and for this you have to make sure that your assets and personnel is aware of this change.