B2B and B2C marketing applies the strategy of including electronic mail to gain more client and leads. This is the easiest strategy in B2B marketing, because it reduces the costs of marketing by not sacrificing the quality of marketing. In the electronic age that we are living today, this would be the best way to use it. So here are some tips that we can share so to start your email marketing.
Constant sending of emails – consistent email sending in a daily basis works fine. But consistent sending of emails every hour is best. Your time in writing those messages don’t have to take too much. You just have to make it consistent and writing an effective message so that you can attract more lead.
It’s not all about sales – you may think it as annoying, but sale emails generally does annoy recipient. They feel this if marketers are persistent in buying their products. Send some advice or fun facts that will sure ignite their attention in responding your mails. This may seem non- sense but to them, this will make them think not you are not just after their money but as well as their welfare.
Make it friendly and informative – you don’t just write for the sake of sending. You are writing to gain more qualified leads. Your message and its content should sound friendly and informative. It is not right if we just send some random emails but making it personal would be better. Customer will read message starting with a friendly introduction.
Proper disclosure of information – in giving the information you need to acquire a lead, you have to show what are included and what not in your service. I know that you really wanted to win the approval of your products but if don’t give the full disclosure of the details will make your endorsement sound deceptive.
Response to them – If you were able to send e-mail and the customer will address it, your contact should be included. Ensuring the way of the customer to contact you means that you take part on assisting them in their way of business.