Living in Manhattan, it is a typical habit to walk out from your door and immediately jump on the subway for a short trip. Same way with marketing –it should be convenient and useful. Just like the subway, it deliver you closer to your destination, one station at a time.
The subway has the same concept as well. It has station where you can just stop over or continue to your next destination if you want to. The same with nurturing emails, it has a series of small goals made together for each customer in getting in the next stage of the sales journey without making them fell rushed or pressured. The web is like the NYC underground transit system. It leads to different paths and options and these paths are your nurturing email should embark in getting closer to different personas.
A stratified nurturing email system has a well-build subway system and it should last for a really long time. The secret here is to begin with a well-engineered engine (the marketing software) and making the right stations (the email content).
Nurturing emails help customer to be encouraged in customer engagement.
During the evaluation of your marketing software and its ability to manage nurturing emails, you should focus at ease of use and be more aware about the library of your email content and not the process of how to use it.
The Email marketing has taken us by storm and the way we use it has change our live in every way possible. It is not just a take and a view from one click to another but it helps us make decisions in buying and using. It fills information that influence us to take a quick choice and move along in the line of customary marketing environment.