Tag Archives: apple

When Should B2B Marketers Get On A Platform Hype Train?

The official announcement of the upcoming iWatch already has seven brands jumping on the wearable for early marketing presence. But the million dollar question remains unanswered: Will iWatch be a hit?

Questions like this are the reason why so many B2B marketers aren’t so quick to embrace the emergence of new platforms. And while they’ve made mistakes of being too slow about it, there’s still certain merit to their caution. You can get on the hype train a little too early.

When then is the best time?

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