Tag Archives: b2b lead generator

3 Challenges in Marketing Automation and How to Solve it

Today’s buyers have boundless options, access to an abundance of information, and are being besieged with endless marketing messages every day. So it’s no big surprise that numerous B2B marketers are thinking that it is hard to get through the noise.

As far as I can tell working with customers as a Sales DInamico, I see marketing groups do a great deal of mystery with regards to their campaigns, trusting that their message will be delivered. Rather than building a sound system in light of a couple demonstrated basics, they keep on making the same mix-ups again and again. Continue reading →

B2B Marketing: The 4-1-1 Rule in Lead Nurturing

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The 4-1-1 rule for Twitter was popularized by Tippingpoint Labs and Joe Pulizzi, founder of Junta42 and the Content Marketing Institute.The rule states that:

For every one self-serving tweet, you should re-tweet one relevant tweet and most importantly share four pieces of relevant content written by others.

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How Sticker Mule Can Help Your Email Marketing Campaigns

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Sticker Mule makes stuff to stick onto other stuff. Designers upload their creations and place orders through the Sticker Mule website, and sticker fiends examine the Marketplace for the new creations to slap all over everything in their lives. But when it comes to the company’s email marketing, blank space rules the day.

Most emails from Sticker Mule contain just a few lines of black text on a plain white background—no fancy HTML, no images. And subscribers love it. Continue reading →

3 Best Practices for Multichannel B2B Marketing

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In recent years, the interactive marketing world has become increasingly complex, as B2B marketers have come up with new ways to engage business prospects—and as business prospects have taken control of conversations about brands and products. In both the B-to-C and B-to-B arenas, B2B marketers have had to keep up with a host of new technologies. Continue reading →

B2B Marketing: How To Connect With A Heart? Not with a Head

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Marketers should have been be the experts when it comes to connecting with customers and new prospects to provide good business leads. Ironically, their current market research approach make it almost impossible to execute. Continue reading →

What are the Challenges in B2B Lead Generation

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B2B leads fuel the sales pipeline of any company in the market. But prospects are becoming much more sophisticated as time goes by and the fast-changing development in technology has led to such about engaging with companies and sharing the information marketers need to generate demand. These demands are too vast in opened a lot B2B lead generation challenge. The big question is: Continue reading →

Why Data-Driven B2B marketing Requires Maintenance?

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Everyone wants to be data driven. Using data to test hypotheses and inform decisions is a much better formula for developing B2B marketing strategies than pure intuition. It also paints B2B marketing more as a science than an art, which appeals to executives and engineers alike.

It’s end vogue to talk about causation versus correlation and statistically significant sample sizes at parties (well, at some parties). But the contact data marketers endeavor so diligently to collect decays — a fact often left out of the conversation. Continue reading →

Remedies in ROI Struggles in B2B Marketing

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As a business or professional in pursuit of marketing support to convert lean, sub-par prospect information into quality lead data, you should expect and demand the same transparency. Agencies like Stratus can’t (and SHOULDN’T) promise results, but here’s what they should be able to guarantee verify crucial details like names in the ROI: Continue reading →

Four Detrimental Action Your Sales Rep might be Suffering

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Slumps are always part of sales process. Whenever a rep finds himself in a rut, it’s easy to take the wrong steps rather than attempting to get out of it.

So when dry spells hit, how can you flip the script? What behaviors should you avoid to limit the damage?

Below are four mistakes reps make during slumps and how you should act instead so that you can convert lean, sub-par prospect information into quality lead data. Continue reading →

How to Get Valuable Information From Your Leads

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Building your sales leads database is perhaps one of the most important things on your mind right now. I understand it’s a pretty important part of your future marketing plans. Your database of sales leads is, of course, a giant compilation of your various business contacts and potential customers. As such, it is important that you know how to get the proper and needed information from your contacts in your target market. Continue reading →