Tag Archives: b2b marketing

B2B Marketing: The 4-1-1 Rule in Lead Nurturing

The 4-1-1 rule for Twitter was popularized by Tippingpoint Labs and Joe Pulizzi, founder of Junta42 and the Content Marketing Institute.The rule states that:

For every one self-serving tweet, you should re-tweet one relevant tweet and most importantly share four pieces of relevant content written by others.

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3 Best Practices for Multichannel B2B Marketing

In recent years, the interactive marketing world has become increasingly complex, as B2B marketers have come up with new ways to engage business prospects—and as business prospects have taken control of conversations about brands and products. In both the B-to-C and B-to-B arenas, B2B marketers have had to keep up with a host of new technologies. Continue reading

What are the Challenges in B2B Lead Generation

B2B leads fuel the sales pipeline of any company in the market. But prospects are becoming much more sophisticated as time goes by and the fast-changing development in technology has led to such about engaging with companies and sharing the information marketers need to generate demand. These demands are too vast in opened a lot B2B lead generation challenge. The big question is: Continue reading

Four Detrimental Action Your Sales Rep might be Suffering

Slumps are always part of sales process. Whenever a rep finds himself in a rut, it’s easy to take the wrong steps rather than attempting to get out of it.

So when dry spells hit, how can you flip the script? What behaviors should you avoid to limit the damage?

Below are four mistakes reps make during slumps and how you should act instead so that you can convert lean, sub-par prospect information into quality lead data. Continue reading

How to Get Valuable Information From Your Leads

Building your sales leads database is perhaps one of the most important things on your mind right now. I understand it’s a pretty important part of your future marketing plans. Your database of sales leads is, of course, a giant compilation of your various business contacts and potential customers. As such, it is important that you know how to get the proper and needed information from your contacts in your target market. Continue reading

These 4 Online Dating Insights Has Taught Me about Personalized B2B marketing

As a veteran of dating applications Tinder, Hinge, Coffee Meets Bagel, and Happn, I have taken in a thing or two about building connections. On the other hand—perhaps in particular—what NOT to do when attempting to fabricate a relationship. Continue reading

What are the Secrets of Lead Generation Hotshots?

Why are a couple B2B marketing individuals so successful at delivering top notch leads, while a dominant part appear to simply dither around meeting tables attempting to make sense of their best course of action? Do the lead generation whizzes have an extraordinary blessing, or a secret stash whatever is left of us don’t? Do they comprehend certain essentials of business that generally neglect? Continue reading

How to Positively Disagree in B2B Appointments

 

B2B appointments means business opportunity with other business. It is where two giants negotiate with each other. Now if we talk about giants, there are times and most often than not, disagreements with one side happens. Worst, it turns into a heated arguments that eventually fall down with zero turn out. Result? No one wins and both will end with no opportunity at all. Continue reading

Steps in Improving Connections with Your Reps  

 

Sales representatives are the frontline of any business. A bad sales rep can lead to a bad name of the company, worse is that you have no idea what is going on with your sales representative. More or less, you have to connect with your sales rep sooner or later because they can make or break the B2B business you are running. Continue reading

Why B2B Email Marketing contributes to Email Addiction?  

 

Receiving an email make us feel happy in some ways. Reading as well promotional content will contribute to the procrastination we do at our work. None the less it easy to assume that B2B emails with thousands of numbers makes up what is called “email addiction” in the new digital psychology. But why should B2B marketers be concerned about the effects on email addiction? What are the factors that contributes to the email addiction? Continue reading