Tag Archives: business lead generation

B2B Marketing: The 4-1-1 Rule in Lead Nurturing

The 4-1-1 rule for Twitter was popularized by Tippingpoint Labs and Joe Pulizzi, founder of Junta42 and the Content Marketing Institute.The rule states that:

For every one self-serving tweet, you should re-tweet one relevant tweet and most importantly share four pieces of relevant content written by others.

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B2B Marketing: How To Connect With A Heart? Not with a Head

Marketers should have been be the experts when it comes to connecting with customers and new prospects to provide good business leads. Ironically, their current market research approach make it almost impossible to execute. Continue reading

What are the Challenges in B2B Lead Generation

B2B leads fuel the sales pipeline of any company in the market. But prospects are becoming much more sophisticated as time goes by and the fast-changing development in technology has led to such about engaging with companies and sharing the information marketers need to generate demand. These demands are too vast in opened a lot B2B lead generation challenge. The big question is: Continue reading

Why Data-Driven B2B marketing Requires Maintenance?

Everyone wants to be data driven. Using data to test hypotheses and inform decisions is a much better formula for developing B2B marketing strategies than pure intuition. It also paints B2B marketing more as a science than an art, which appeals to executives and engineers alike.

It’s end vogue to talk about causation versus correlation and statistically significant sample sizes at parties (well, at some parties). But the contact data marketers endeavor so diligently to collect decays — a fact often left out of the conversation. Continue reading

Remedies in ROI Struggles in B2B Marketing

As a business or professional in pursuit of marketing support to convert lean, sub-par prospect information into quality lead data, you should expect and demand  the same transparency.  Agencies like Stratus can’t (and SHOULDN’T) promise results, but here’s what they should be able to guarantee verify crucial details like names in the ROI: Continue reading

Four Detrimental Action Your Sales Rep might be Suffering

Slumps are always part of sales process. Whenever a rep finds himself in a rut, it’s easy to take the wrong steps rather than attempting to get out of it.

So when dry spells hit, how can you flip the script? What behaviors should you avoid to limit the damage?

Below are four mistakes reps make during slumps and how you should act instead so that you can convert lean, sub-par prospect information into quality lead data. Continue reading

How to Get Valuable Information From Your Leads

Building your sales leads database is perhaps one of the most important things on your mind right now. I understand it’s a pretty important part of your future marketing plans. Your database of sales leads is, of course, a giant compilation of your various business contacts and potential customers. As such, it is important that you know how to get the proper and needed information from your contacts in your target market. Continue reading

These 4 Online Dating Insights Has Taught Me about Personalized B2B marketing

As a veteran of dating applications Tinder, Hinge, Coffee Meets Bagel, and Happn, I have taken in a thing or two about building connections. On the other hand—perhaps in particular—what NOT to do when attempting to fabricate a relationship. Continue reading

What are the Secrets of Lead Generation Hotshots?

Why are a couple B2B marketing individuals so successful at delivering top notch leads, while a dominant part appear to simply dither around meeting tables attempting to make sense of their best course of action? Do the lead generation whizzes have an extraordinary blessing, or a secret stash whatever is left of us don’t? Do they comprehend certain essentials of business that generally neglect? Continue reading

When to Use Predictive Analytics in B2B Marketing

If there’s a consistency in social media, it is always a constant evolution. That of course that in order to stay relevant and effective, marketers need to stay on their feet. For example, Facebook’s recent decision to shift its feed algorithm that will focus on actual audience engagement, or Google’s recent updates in its search algorithm, or the popularity of new social platforms like SnapChat, Instagram, and Vine. Nowadays, it is inviting to talk about the latest piece of the social media marketing elements – predictive analytics. Continue reading