This is the season of giving and enjoying. While the holiday is bumped by hectic schedules and traffic and malls are getting raided by shoppers from different corner, your business should always know how to give your loyal customer a simple thank you this Christmas. B2B marketing or B2C, both must acknowledge that without their clients, they have no business. So why keep silent? Let your business shout out its thank you to your customers. Continue reading →
America has now being visited by most loved people in the Christian community or at least I say so. Marketers flocked down on the details of which the Pope are into. Newspapers and all media are now in a great delusion because of this, same as to the CEO of pharmaceutical company that raised the price of cancer pills. This is a good meal for lead generation, but how? Why am I even asking? That is right, I know how. And this is it. Continue reading →
Yes, advertising can increase the awareness of your business or company, but that is the last thing they will do. They won’t even bother to collect contacts from your prospects. I’m not saying it’s a waste of money but the effort is. Somehow and sometime, a company should start looking into a supplier of information that acquires contact themselves. More than advertising, it’s marketing. Continue reading →
When you’re juggling so many areas of your business (be it online, in trade shows, or even when you’re traveling state-to-state just to meet a sales appointment), the idea of staying focused on your sales leads sounds nearly impossible.
But it isn’t. In fact, it can be surprisingly easy if you know how to properly tune out the parts of the lead generation process that you actually shouldn’t waste too much time micro-managing.