Marketing and advertising are obsessed with anything but shiny –to attract more, that’s it. The attention given to the hiring personnel is centered in those who fully understand the latest platforms, process, tool, or software. This is to compete with startups, technology, design, product and companies. Continue reading →
There can be no more issues about marketing using phone lines and telemarketers as source of sales. If you think that is perfect then no doubt that you would be fixated with the thinking of someone will always answer your call on the other line. Thinking that your advertisement and your telemarketing works with you in a very beautiful way but not all the consistent time, you will eventually see signs in considering email messaging as another form of pipeline sales generation. Continue reading →
Most B2B Marketers are into conversion focusing in telemarketing and often don’t take a look at the basic principle of digital marketing. The email marketing may be out of date for it to be considered as the apple in the eye of marketers. While its potential remains an issue when it comes to conversion. The time that it takes in seeing what benefits does email segmenting in conversion may seem translucent but the outcome is remarkable. Continue reading →
Yes, they are costly. Yes, they can have horrendous consequences. But in spite of it all, plenty of good ideas started out after realizing a mistake was made. It’s no different when it comes to the process of B2B marketing and lead generation.