This is the season of giving and enjoying. While the holiday is bumped by hectic schedules and traffic and malls are getting raided by shoppers from different corner, your business should always know how to give your loyal customer a simple thank you this Christmas. B2B marketing or B2C, both must acknowledge that without their clients, they have no business. So why keep silent? Let your business shout out its thank you to your customers. Continue reading →
Business grow with the help of other business, especially for B2B marketing where multiple businesses are involved. The trick of some successful business out there is defined as to how they treat their clients and how they deal with them for the first time. And the common to this is how they set up an appointment setting. So far we have seen these reminders and continue to live up with it. But more often these reminders deplete in time soon we have to keep up with what is trendy. Continue reading →
While looking into the horizon of data and diving into lake of information, marketers are prone to acquiring useless data. The probability of getting a qualified data is relatively low than getting unwanted data (ComScore 2014). The statistics will show it all but would you mind keeping old data rather than giving them up easily. Now, these are the quality of a lead specialist that those of traditionalist are harder to let it go. Continue reading →
Back in the day, the B2B sales process was already as complicated as it could get. Phone calls had to be made. Nurturing went from days, weeks, months, and beyond. Research into your prospect’s organization just added to the pile (all the while you had to be wary about how your prospect was digging up the dirt on yours).
Today it’s implied that the marketing end has at least been made easier thanks to technology. But for all the ease that comes with all the new tools, are you sure your B2B marketers have everything they need?