Marketing and advertising are obsessed with anything but shiny –to attract more, that’s it. The attention given to the hiring personnel is centered in those who fully understand the latest platforms, process, tool, or software. This is to compete with startups, technology, design, product and companies. Continue reading →
There are multiple ways for business owners to sell their products. Telemarketing is the most common among this. Name it like insurance leads, new business owner leads or new home owner leads, the right tool is telemarketing to get information of potential clients, to start a dialog with these new lead, convert and close the deal of interested partners. Frequently, business owners use this but there are actually new ways to exercise the entire telemarketing experience. Continue reading →
Well, as we all know that in reselling your business in the market, competition is always the challenge of marketers in the industry. Entrepreneurs always say innovation is the key in success while business is the technique. We could not agree less than what is given. So thus if there are a lot of innovations and techniques that has to be consider is how can we make sure that the marketing strategy is on its way to its originality? First thing on our list is the marketing or the company logo. It resembles the face of your business and how well it attracts clients.
You haven’t gone in high school when you did not experience the beauty of solving mathematics and scientific problems. For many of us, we would normally say that what we have learned in our classrooms stay in our classroom. Instinctively we can solve our problem just by feeling the guts at the back of our mind. But how about we use it the way we take it on our business. Let us review some keys from our old subjects and open up our notes back in the old days.
Back in the day, the B2B sales process was already as complicated as it could get. Phone calls had to be made. Nurturing went from days, weeks, months, and beyond. Research into your prospect’s organization just added to the pile (all the while you had to be wary about how your prospect was digging up the dirt on yours).
Today it’s implied that the marketing end has at least been made easier thanks to technology. But for all the ease that comes with all the new tools, are you sure your B2B marketers have everything they need?
A common (if not highly politicized) argument against outsourcing is the idea of giving away work and that it’s a mark of laziness (or worse, corporate greed). What they don’t tell you is that this argument is based on the idea that work itself is pretty scarce. In reality, there’s actually far too much work needed just for trying to keep a complex business process simple.
Likewise, the work of an outsourced lead generator doesn’t necessarily imply that you’re sacrificing your own livelihood. There is a lot that needs to be done in the B2B sales process. There’s only so much that a single sales team can do to nurture leads and research prior to appointments without an additional burden of minor tasks.
Because when minor tasks take up a major workload, you’ll have a major problem.
In principle, B2B sales leads are representative of entire organizations (whether they’re large of small). But in practice, many lead generators wind up stuck dealing with just one person.
For the most part, this is necessary because this one person is supposed to be the one authorized to make the transaction. These are usually decision makers who directly deal with the problems your products and services intend to solve. In fact, they’re also the ones who’ll play a significant role in getting others to buy in.
Yet in reality, you’re still just calling this one guy (or girl). You all really just have one name at a time during most of the campaign. Getting used to this routine can be dangerous when your sales rep still need to acknowledge the larger body of a prospect organization in order to succeed with every lead.