Tag Archives: lead generation

3 Challenges in Marketing Automation and How to Solve it

Today’s buyers have boundless options, access to an abundance of information, and are being besieged with endless marketing messages every day. So it’s no big surprise that numerous B2B marketers are thinking that it is hard to get through the noise.

As far as I can tell working with customers as a Sales DInamico, I see marketing groups do a great deal of mystery with regards to their campaigns, trusting that their message will be delivered. Rather than building a sound system in light of a couple demonstrated basics, they keep on making the same mix-ups again and again. Continue reading

B2B Marketing: The 4-1-1 Rule in Lead Nurturing

The 4-1-1 rule for Twitter was popularized by Tippingpoint Labs and Joe Pulizzi, founder of Junta42 and the Content Marketing Institute.The rule states that:

For every one self-serving tweet, you should re-tweet one relevant tweet and most importantly share four pieces of relevant content written by others.

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How Sticker Mule Can Help Your Email Marketing Campaigns

Sticker Mule makes stuff to stick onto other stuff. Designers upload their creations and place orders through the Sticker Mule website, and sticker fiends examine the Marketplace for the new creations to slap all over everything in their lives. But when it comes to the company’s email marketing, blank space rules the day.

Most emails from Sticker Mule contain just a few lines of black text on a plain white background—no fancy HTML, no images. And subscribers love it. Continue reading

What are the Challenges in B2B Lead Generation

B2B leads fuel the sales pipeline of any company in the market. But prospects are becoming much more sophisticated as time goes by and the fast-changing development in technology has led to such about engaging with companies and sharing the information marketers need to generate demand. These demands are too vast in opened a lot B2B lead generation challenge. The big question is: Continue reading

Remedies in ROI Struggles in B2B Marketing

As a business or professional in pursuit of marketing support to convert lean, sub-par prospect information into quality lead data, you should expect and demand  the same transparency.  Agencies like Stratus can’t (and SHOULDN’T) promise results, but here’s what they should be able to guarantee verify crucial details like names in the ROI: Continue reading

How to Get Valuable Information From Your Leads

Building your sales leads database is perhaps one of the most important things on your mind right now. I understand it’s a pretty important part of your future marketing plans. Your database of sales leads is, of course, a giant compilation of your various business contacts and potential customers. As such, it is important that you know how to get the proper and needed information from your contacts in your target market. Continue reading

When to Use Predictive Analytics in B2B Marketing

If there’s a consistency in social media, it is always a constant evolution. That of course that in order to stay relevant and effective, marketers need to stay on their feet. For example, Facebook’s recent decision to shift its feed algorithm that will focus on actual audience engagement, or Google’s recent updates in its search algorithm, or the popularity of new social platforms like SnapChat, Instagram, and Vine. Nowadays, it is inviting to talk about the latest piece of the social media marketing elements – predictive analytics. Continue reading

What Cleveland Cavaliers can share when it comes to Simple Metrics in Social Media Marketing Strategy?

The Cleveland Cavaliers are without backup point guard Matthew Dellavedova for tonight’s game against the Charlotte Hornets –CHARLOTTE, N.C.

Backup, a big word from Cleveland Cavaliers upon their game. In B2B marketing, you always have to have a backup game plan strategy and measure it well. Continue reading

Steps in Improving Connections with Your Reps  

 

Sales representatives are the frontline of any business. A bad sales rep can lead to a bad name of the company, worse is that you have no idea what is going on with your sales representative. More or less, you have to connect with your sales rep sooner or later because they can make or break the B2B business you are running. Continue reading

Why B2B Email Marketing contributes to Email Addiction?  

 

Receiving an email make us feel happy in some ways. Reading as well promotional content will contribute to the procrastination we do at our work. None the less it easy to assume that B2B emails with thousands of numbers makes up what is called “email addiction” in the new digital psychology. But why should B2B marketers be concerned about the effects on email addiction? What are the factors that contributes to the email addiction? Continue reading