Tag Archives: marketing platform

There’s A Big Conversion in Email Segmentation

Most B2B Marketers are into conversion focusing in telemarketing and often don’t take a look at the basic principle of digital marketing. The email marketing may be out of date for it to be considered as the apple in the eye of marketers. While its potential remains an issue when it comes to conversion. The time that it takes in seeing what benefits does email segmenting in conversion may seem translucent but the outcome is remarkable. Continue reading

When Should B2B Marketers Get On A Platform Hype Train?

The official announcement of the upcoming iWatch already has seven brands jumping on the wearable for early marketing presence. But the million dollar question remains unanswered: Will iWatch be a hit?

Questions like this are the reason why so many B2B marketers aren’t so quick to embrace the emergence of new platforms. And while they’ve made mistakes of being too slow about it, there’s still certain merit to their caution. You can get on the hype train a little too early.

When then is the best time?

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