Tag Archives: multi channel marketing

Importance of Content in B2B Marketing

Many of the content marketing suffer from information overload and will only lead to customer being confused and disinterested. To prevent this, brief and correct information is a must in relaying the content of marketing. There are things to consider in starting up your content marketing.


Costs the cost of service or product is as much as important as the business itself. Because business runs by money, the priority of the customer’s mindset is the range of the costs or price. The logical reason customer remains loyal of the service or product is because of its price. Well in starting up in informing them on this is not to give them hopeful price in which can only lead to disappointment. Remember that customer is always right and might turn down the opposite.

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Improving E-mail Marketing

B2B and B2C marketing applies the strategy of including electronic mail to gain more client and leads. This is the easiest strategy in B2B marketing, because it reduces the costs of marketing by not sacrificing the quality of marketing. In the electronic age that we are living today, this would be the best way to use it. So here are some tips that we can share so to start your email marketing.

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When Should B2B Marketers Get On A Platform Hype Train?

The official announcement of the upcoming iWatch already has seven brands jumping on the wearable for early marketing presence. But the million dollar question remains unanswered: Will iWatch be a hit?

Questions like this are the reason why so many B2B marketers aren’t so quick to embrace the emergence of new platforms. And while they’ve made mistakes of being too slow about it, there’s still certain merit to their caution. You can get on the hype train a little too early.

When then is the best time?

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