Tag Archives: multichannel lead generation

B2B Marketing: The 4-1-1 Rule in Lead Nurturing

The 4-1-1 rule for Twitter was popularized by Tippingpoint Labs and Joe Pulizzi, founder of Junta42 and the Content Marketing Institute.The rule states that:

For every one self-serving tweet, you should re-tweet one relevant tweet and most importantly share four pieces of relevant content written by others.

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Respond To These Sales Prospects

Telemarketing: How To Respond To These Prospects Properly

 

The best salespeople don’t just listen to what prospects say — they figure out what prospects actually mean. Because as you probably know first-hand, prospects aren’t always 100% transparent with sales reps. this means as a sales rep, you should be able to respond properly as to what the prospect is trying to say. In B2B marketing, verifying through the phone is crucial and we have compiled some best respond from our agents. Continue reading

How to Get Valuable Information From Your Leads

Building your sales leads database is perhaps one of the most important things on your mind right now. I understand it’s a pretty important part of your future marketing plans. Your database of sales leads is, of course, a giant compilation of your various business contacts and potential customers. As such, it is important that you know how to get the proper and needed information from your contacts in your target market. Continue reading

When to Use Predictive Analytics in B2B Marketing

If there’s a consistency in social media, it is always a constant evolution. That of course that in order to stay relevant and effective, marketers need to stay on their feet. For example, Facebook’s recent decision to shift its feed algorithm that will focus on actual audience engagement, or Google’s recent updates in its search algorithm, or the popularity of new social platforms like SnapChat, Instagram, and Vine. Nowadays, it is inviting to talk about the latest piece of the social media marketing elements – predictive analytics. Continue reading

What Cleveland Cavaliers can share when it comes to Simple Metrics in Social Media Marketing Strategy?

The Cleveland Cavaliers are without backup point guard Matthew Dellavedova for tonight’s game against the Charlotte Hornets –CHARLOTTE, N.C.

Backup, a big word from Cleveland Cavaliers upon their game. In B2B marketing, you always have to have a backup game plan strategy and measure it well. Continue reading

Why Should Name Sounds Familiar in Email Marketing?  

 

Email marketing needs good context to increase its open rate. Today, the average response rate of 1.7%, the cold email is clearly losing its effectiveness. Why? Because today, we screen our calls and emails. If it is unfamiliar, we’ll probably ignore them. Continue reading

Capturing Global Opportunities in B2B marketing  

 

When it comes to tech B2B search marketing, the U.S is more likely a small fish in a big pond. Two-thirds of B2B searches of tech products and services in English came from outside the U.S and Canada with 45% from EMEA, 22% from APAC. Moreover, 97% of the total growth of tech products in tech B2B queried from 2012 to 2013 happened outside North America. Continue reading

Do Not Try another Lead Generation until you are not used to Retargeting  

 

Retargeting

Most B2B marketing and cloud based marketing depends on generating leads and telemarketing. In the way, it is believed that having millions of business leads can ladder up its way to sales. More often, it is an assumption that business no matter how big or small can be viewed as qualified leads. But these are just myths. Continue reading

B2B Marketing: How to Solve ‘Mickey Mouse’ and Fake Registrants in Inquiries

Generating inquiries in B2B marketing is like digging golds into the mine shafts. To make it simple, you don’t want to dig out trash in your way and just end up digging dirt all day. This also happen in inquiry generation by receiving a lot of spams, bots, fake registrations that is called ‘Mickey Mouse.’ Scrubbing out them out will make it easy to see who among your respondent are really interested in your content. To see how to find and solve each one, let us identify each of them. Continue reading

Winning the Prospect’s Trust: Marketing or Advertising

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Marketing and advertising may seem to be indeed in both sense the same. Advertisement’s goal is to persuade and entertain while marketing is also the same. But normally people would wonder if which of the two are trusted by the prospects? The question underlying which sense of channel people most trust? This is a big idea for B2B marketers to fetch their initial prospect whether online or not. B2B marketers are the one which we can consider the backdoor of advertising. Continue reading