Generating inquiries in B2B marketing is like digging golds into the mine shafts. To make it simple, you don’t want to dig out trash in your way and just end up digging dirt all day. This also happen in inquiry generation by receiving a lot of spams, bots, fake registrations that is called ‘Mickey Mouse.’ Scrubbing out them out will make it easy to see who among your respondent are really interested in your content. To see how to find and solve each one, let us identify each of them. Continue reading
Marketing and advertising may seem to be indeed in both sense the same. Advertisement’s goal is to persuade and entertain while marketing is also the same. But normally people would wonder if which of the two are trusted by the prospects? The question underlying which sense of channel people most trust? This is a big idea for B2B marketers to fetch their initial prospect whether online or not. B2B marketers are the one which we can consider the backdoor of advertising. Continue reading
There are quite few topics about retargeting in lead nurturing. The specific respondents from the database are to be evaluated every now and then. Since marketing technology abruptly intimidating people in their devices, there is a lot of pitfall in wrong doing in retargeting that need to be corrected. The reason of why retargeting do not work the most is that marketers are aggressively confronting the front doors of their clients. Continue reading
Yes, they are costly. Yes, they can have horrendous consequences. But in spite of it all, plenty of good ideas started out after realizing a mistake was made. It’s no different when it comes to the process of B2B marketing and lead generation.