In recent years, the interactive marketing world has become increasingly complex, as B2B marketers have come up with new ways to engage business prospects—and as business prospects have taken control of conversations about brands and products. In both the B-to-C and B-to-B arenas, B2B marketers have had to keep up with a host of new technologies. Continue reading
This is the season of giving and enjoying. While the holiday is bumped by hectic schedules and traffic and malls are getting raided by shoppers from different corner, your business should always know how to give your loyal customer a simple thank you this Christmas. B2B marketing or B2C, both must acknowledge that without their clients, they have no business. So why keep silent? Let your business shout out its thank you to your customers. Continue reading
B2B prospects are the laying ground of B2B marketing industry. The time you engage with prospects is crucial because this determines the success of the business. The appointment setting process is the core of the success of the sale. In marketing, there are a lot of things to be considered in paving the road to winning like generating leads or making referrals –but one thing a sales representative should always keep in mind, it is the sales calling that matters the most. Continue reading
Marketing and advertising may seem to be indeed in both sense the same. Advertisement’s goal is to persuade and entertain while marketing is also the same. But normally people would wonder if which of the two are trusted by the prospects? The question underlying which sense of channel people most trust? This is a big idea for B2B marketers to fetch their initial prospect whether online or not. B2B marketers are the one which we can consider the backdoor of advertising. Continue reading
You haven’t gone in high school when you did not experience the beauty of solving mathematics and scientific problems. For many of us, we would normally say that what we have learned in our classrooms stay in our classroom. Instinctively we can solve our problem just by feeling the guts at the back of our mind. But how about we use it the way we take it on our business. Let us review some keys from our old subjects and open up our notes back in the old days.
Back in the day, the B2B sales process was already as complicated as it could get. Phone calls had to be made. Nurturing went from days, weeks, months, and beyond. Research into your prospect’s organization just added to the pile (all the while you had to be wary about how your prospect was digging up the dirt on yours).
Today it’s implied that the marketing end has at least been made easier thanks to technology. But for all the ease that comes with all the new tools, are you sure your B2B marketers have everything they need?
A common (if not highly politicized) argument against outsourcing is the idea of giving away work and that it’s a mark of laziness (or worse, corporate greed). What they don’t tell you is that this argument is based on the idea that work itself is pretty scarce. In reality, there’s actually far too much work needed just for trying to keep a complex business process simple.
Likewise, the work of an outsourced lead generator doesn’t necessarily imply that you’re sacrificing your own livelihood. There is a lot that needs to be done in the B2B sales process. There’s only so much that a single sales team can do to nurture leads and research prior to appointments without an additional burden of minor tasks.
Because when minor tasks take up a major workload, you’ll have a major problem.