In recent years, the interactive marketing world has become increasingly complex, as B2B marketers have come up with new ways to engage business prospects—and as business prospects have taken control of conversations about brands and products. In both the B-to-C and B-to-B arenas, B2B marketers have had to keep up with a host of new technologies. Continue reading
Marketers should have been be the experts when it comes to connecting with customers and new prospects to provide good business leads. Ironically, their current market research approach make it almost impossible to execute. Continue reading
Why are a couple B2B marketing individuals so successful at delivering top notch leads, while a dominant part appear to simply dither around meeting tables attempting to make sense of their best course of action? Do the lead generation whizzes have an extraordinary blessing, or a secret stash whatever is left of us don’t? Do they comprehend certain essentials of business that generally neglect? Continue reading
This is the season of giving and enjoying. While the holiday is bumped by hectic schedules and traffic and malls are getting raided by shoppers from different corner, your business should always know how to give your loyal customer a simple thank you this Christmas. B2B marketing or B2C, both must acknowledge that without their clients, they have no business. So why keep silent? Let your business shout out its thank you to your customers. Continue reading
When it comes to tech B2B search marketing, the U.S is more likely a small fish in a big pond. Two-thirds of B2B searches of tech products and services in English came from outside the U.S and Canada with 45% from EMEA, 22% from APAC. Moreover, 97% of the total growth of tech products in tech B2B queried from 2012 to 2013 happened outside North America. Continue reading
We’ve heard a lot of good advice, tips and strategy about telemarketing. Some of them works at some point, while others fail most of the time. This is true, when there are only few marketers are willing to give out and share their secret in their own telemarketing experience. Telemarketing has a lot of corners for a telemarketer to improve. Continue reading
There are multiple ways for business owners to sell their products. Telemarketing is the most common among this. Name it like insurance leads, new business owner leads or new home owner leads, the right tool is telemarketing to get information of potential clients, to start a dialog with these new lead, convert and close the deal of interested partners. Frequently, business owners use this but there are actually new ways to exercise the entire telemarketing experience. Continue reading
With the increased of demand among telemarketing agencies, competition in lead generation and B2B marketing arises. Because of the decreasing mandatory qualification for quality sales agent, outsource organization may lose some colors in painting a good telemarketing services. According to ComScore 2014, telesales had dropped its survey in a review in US. It all says that Americans engage their needs with telemarketing when it comes to promotional offers. Continue reading
I would not wonder if anyone gone through the internet hasn’t seen those yellow-pill-like creatures that speak gibberish or sometimes mixture of languages but let’s not put our attention to that.
Yes. I know what you’re thinking. The Minions
Well, as we all know that in reselling your business in the market, competition is always the challenge of marketers in the industry. Entrepreneurs always say innovation is the key in success while business is the technique. We could not agree less than what is given. So thus if there are a lot of innovations and techniques that has to be consider is how can we make sure that the marketing strategy is on its way to its originality? First thing on our list is the marketing or the company logo. It resembles the face of your business and how well it attracts clients.