Okay so you’ve been getting a decent amount of sales from, say, simply cold calling a targeted list of clients. But as your company grows, you find that this method doesn’t quite take you higher as fast as you want. There could still be plenty of sales leads out there that you’re missing out on.
So what do you do? You now start considering more channels, more ways to reach potential customers, and more ways to sell. In the process of this though, plenty of companies make the mistake of just doing it to the point that they’re desperate for attention. How do you, for example, put yourself on Facebook without looking like you’d do anything to get word of your brand into the whole world? How do you send an email without looking like another typical spammer in the space?
The answer lies in one word: Growth.