In recent years, the interactive marketing world has become increasingly complex, as B2B marketers have come up with new ways to engage business prospects—and as business prospects have taken control of conversations about brands and products. In both the B-to-C and B-to-B arenas, B2B marketers have had to keep up with a host of new technologies. Continue reading
Why are a couple B2B marketing individuals so successful at delivering top notch leads, while a dominant part appear to simply dither around meeting tables attempting to make sense of their best course of action? Do the lead generation whizzes have an extraordinary blessing, or a secret stash whatever is left of us don’t? Do they comprehend certain essentials of business that generally neglect? Continue reading
With the increased of demand among telemarketing agencies, competition in lead generation and B2B marketing arises. Because of the decreasing mandatory qualification for quality sales agent, outsource organization may lose some colors in painting a good telemarketing services. According to ComScore 2014, telesales had dropped its survey in a review in US. It all says that Americans engage their needs with telemarketing when it comes to promotional offers. Continue reading
Well, as we all know that in reselling your business in the market, competition is always the challenge of marketers in the industry. Entrepreneurs always say innovation is the key in success while business is the technique. We could not agree less than what is given. So thus if there are a lot of innovations and techniques that has to be consider is how can we make sure that the marketing strategy is on its way to its originality? First thing on our list is the marketing or the company logo. It resembles the face of your business and how well it attracts clients.
You haven’t gone in high school when you did not experience the beauty of solving mathematics and scientific problems. For many of us, we would normally say that what we have learned in our classrooms stay in our classroom. Instinctively we can solve our problem just by feeling the guts at the back of our mind. But how about we use it the way we take it on our business. Let us review some keys from our old subjects and open up our notes back in the old days.
The lack of having a Single Customer View (SCV) has served a great deal of hindrance for B2B marketers to respond and cater to the needs of potential B2B leads basking in the confines of various multi-channel platforms.
In the recent study made by Experian, it showed that a whopping 89% of marketers admitted that they have problems with data linkage. This continues to occur to such firms that are engaging in cross-channel marketing. Which now and from the recent years, have been widely implemented and used.
Cold calling, just like the term it bears, is usually returned with an equal bleak response. It’s not even a question of why anymore. This would often leave you with a thought that maybe it’s about time cold calling file its retirement.
Then again, such famous and popular tactic could not just be forgotten and replaced with new emerging access to your potential B2B leads. Though your future clients might come in handy with spam filters and the likes, cold calling could still work for you, that is, if it’s done the right way.
Back in the day, the B2B sales process was already as complicated as it could get. Phone calls had to be made. Nurturing went from days, weeks, months, and beyond. Research into your prospect’s organization just added to the pile (all the while you had to be wary about how your prospect was digging up the dirt on yours).
Today it’s implied that the marketing end has at least been made easier thanks to technology. But for all the ease that comes with all the new tools, are you sure your B2B marketers have everything they need?
Does it feel like your product is just a little too ahead of own time? Don’t worry. You won’t be the first. It’s likely you’ve read about one or two other success stories that tell you this is really just a bump in the road.
Don’t just settle for the pep talk though. You still need a solid marketing and lead nurturing strategy to help you manage through tough times. Ideas that seem too forward thinking are not easily accepted and you might even have to tone it down until the market looks more favorable.
B2B lead generation looks like a long, hefty, and intellectually challenging process. In other words, it’s complicated. Ironically though, the main goal of all of today’s fancy, buzz-word-ridden B2B marketing strategies remains relatively simple: find a target audience, create good content, and use it to drive sales.
Where does the complication start out of this seemingly simple modus operandi? More likely it’s in terms of scale.