Lead nurturing is the mid-section in any sales process. It is where the sales and marketing team work out with each other to influence solid and qualified prospects that are ready to buy yet still reluctant in purchasing. In this section, sales team has different roles in lead nurturing. Their roles start with nurturing these prospects to make them move down the sales funnel and is where they can do their trick. Continue reading →
With the increased of demand among telemarketing agencies, competition in lead generation and B2B marketing arises. Because of the decreasing mandatory qualification for quality sales agent, outsource organization may lose some colors in painting a good telemarketing services. According to ComScore 2014, telesales had dropped its survey in a review in US. It all says that Americans engage their needs with telemarketing when it comes to promotional offers. Continue reading →
Does it feel like your product is just a little too ahead of own time? Don’t worry. You won’t be the first. It’s likely you’ve read about one or two other success stories that tell you this is really just a bump in the road.
Don’t just settle for the pep talk though. You still need a solid marketing and lead nurturing strategy to help you manage through tough times. Ideas that seem too forward thinking are not easily accepted and you might even have to tone it down until the market looks more favorable.