Marketing advertisement is a diverse and takes a lot of work. Your in-house creative staff may not be enough in dealing with tons of marketing branding and marketing applications. They may not be able to define the brand. Many company has tried but failed because they were not able to ask for some second opinion, often takes the opinion coming from their own. The flipside is that, the brand will sound good inside but not outside. Continue reading →
When it comes to tech B2B search marketing, the U.S is more likely a small fish in a big pond. Two-thirds of B2B searches of tech products and services in English came from outside the U.S and Canada with 45% from EMEA, 22% from APAC. Moreover, 97% of the total growth of tech products in tech B2B queried from 2012 to 2013 happened outside North America. Continue reading →
Do anyone bothered to look how the technology evolve from text to graphics? Do anyone see how drastic the changes in marketing and advertising? Well, if anyone see those changes, it must be the ‘simplicity’ of our products and services. Continue reading →
We’ve heard a lot of good advice, tips and strategy about telemarketing. Some of them works at some point, while others fail most of the time. This is true, when there are only few marketers are willing to give out and share their secret in their own telemarketing experience. Telemarketing has a lot of corners for a telemarketer to improve. Continue reading →
B2B prospects are the laying ground of B2B marketing industry. The time you engage with prospects is crucial because this determines the success of the business. The appointment setting process is the core of the success of the sale. In marketing, there are a lot of things to be considered in paving the road to winning like generating leads or making referrals –but one thing a sales representative should always keep in mind, it is the sales calling that matters the most. Continue reading →
With the increased of demand among telemarketing agencies, competition in lead generation and B2B marketing arises. Because of the decreasing mandatory qualification for quality sales agent, outsource organization may lose some colors in painting a good telemarketing services. According to ComScore 2014, telesales had dropped its survey in a review in US. It all says that Americans engage their needs with telemarketing when it comes to promotional offers. Continue reading →
People read the word ‘outsourcing’ and their minds either recall a simple truth or a grave misconception.
The misconception sees the process as something that produces solely out of nothing, all by its little own self. The truth on the other hand is that it’s simply the use of a third party for a particular business process as opposed to having it as an in-house job.
This is all very important for the obvious reason that your sales team might eventually ask themselves if they should outsource lead generators.