The Cleveland Cavaliers are without backup point guard Matthew Dellavedova for tonight’s game against the Charlotte Hornets –CHARLOTTE, N.C.
Backup, a big word from Cleveland Cavaliers upon their game. In B2B marketing, you always have to have a backup game plan strategy and measure it well.
Most B2B social marketers these days have been hard in working and trying to build a concrete presence on various social media channels, be it Facebook, LinkedIn, Twitter, or Instagram. But upon going to their executive team to report about all the success they have been experiencing, they get a reply, “So what?” Any B2b marketer that cannot show the monetary value of their activities will fail to earn the attention of their executives.
Furthermore, they will fail to catch those same executives to focus on the correct social strategy because they are not exhibiting the impact of their efforts. The benevolent news is that proving the value of your B2B social media marketing strategy is not as difficult as it seems like Cleveland, Cavaliers are stratifying their game plan.
Rate of Engagement
The engagement of Cleveland Cavalier’s rate is the average number of prospects comments, likes, and shares per social media post. The main function of social media is to have engaging communications with your prospects. If you study your engagement rate you will further understand what is interesting from your prospects as a result of how many user comments you get.
Rate of Amplification
The amplification rate of Cleveland Cavalier is the measurement of shares per social contributions. Social media shares are very critical because, according to Nielsen, 92% of consumers trust the recommendations of their friends. (92%). A direct prospects can share messages with their networks, they will magnify the messages and the brand for your company.
Rate of Affinity
The Cleveland Cavalier’s Affinity rate is measured as the number of “positive clicks” per social media shares. The key things about social media is that it is really difficult to understand the quality or relevance of some contributions to the prospects. Normally, brands awareness go to social media and start shouting at people—here are some discounts, here is our content, and here is our website. Well, the reality is that this is not always very useful to the in general. So, then, how do you measure the quality of your contributions? That is where affinity becomes a great metric. By keeping track with the affinity rate, you can show your managers that you are driving brand affinity over time.
Right as of now Cleveland, Cavalier player Dellavedova says he’s been experiencing pain in his left hamstring for a few days. He said he hopes this contest will be the extent of his absence.